1. Which sources does your company gather data from to gain customer insights?
2. Can you access customer data easily across your product lines?
3. How many distinct customer data sources does your company currently combine?
4. How many customer (or prospect) records are stored in your company database?
5. What industry are you active in?
6. How do you combine all customer data into a Single Customer View (SCV)?
7. How would you rank the benefits of SCV for the following activities?
8. How are customer journeys leveraged within your company?
9. We use analytics and decision-making to define the:
10. Which profiles in your company are leveraging customer insights tools? (Choose multiple)
11. Which technologies are part of your MarTech stack? (Choose multiple)
12. Which department do you work in?
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